In my opinion, UD has the best eye shadows hands down over any other makeup company- and I have tried them all throughout the years! If you need a blackest black eye shadow that doesn't streak and comes off the same color as it looks in the pan, U.D. is your new best friend. They never fail to have the smoothest, most pigmented, powder but creamy to apply eye shadows. I think that is what their brand is primarily known for and marketed towards. I haven't ventured into their other makeup such as foundations and blushes. At Sephora they always have the eye products at eye level because they know that is what keeps their business afloat. I have had many an UD palette over the years..my favorites being the Naked Palettes. A lot of them I skip and don't spend my money on that I know I would never use. That is one thing I can say..all the makeup I own, I do use it til it hits pan. I tend to buy the same products over and over while branching out some here and there.
When I saw this palette, I knew I had to have it! It has some amazing colors that branch out of the nude/neutral range while still offering the majority of neutrals. The primary colors that drew me in are: Junkie (gorgeous emerald green that looks great as eyeliner); Provocateur: (The perfect rose gold); Chaos: (I think that blue will look so so pretty as an eyeliner, especially with a tan during the hot summer months) and Penny Lane: (Such a pretty gold color and it has a deeper tone than their other golds they have come out with in the past). I haven't found a gold quite like it elsewhere. Occupy is also an awesome slate color that reminds me of Graphite polish by Chanel. It's pretty much that in an eye shadow form. I actually used this palette today and did a purple and rose gold eye using Provocateur on the lid and inner corners, Rapture in the crease, Vice in the outer v corner and under the water line and a tiny bit of Black to accentuate a cat eye. It still came out neutral and soft for work. If it was for a night out, I would have used a heavier hand to apply and thrown on some falsies. I have created a few different neutral smokey eyes with this palette too and they came out great! Jagged is a great army green/olive color that goes perfectly on top of an olive green urban decay eyeliner I already own. Anonymous and Lace are great mattes that work good as an under-brow highlighter/all over color.
I also love how they included a double edge brush. It is good quality and one that I actually always use! This is where our friend Chanel can't come close to comparing. I have a four eye shadow quad from them that also costs $60.00 and it came with one of those cheapie, non usable sponges that you would find at the drugstore in a kids makeup palette. Come on ..you are Chanel! You are known for quality. For paying $20.00 per eye shadow, you can include a usable brush! Or just leave it out altogether. It's like tipping a waiter $1.00. It's more insulting to include something like that than to just leave it out altogether. It cheapens the palette! I digress.
Does your everyday gal that wears makeup, but isn't crazy about it need to drop $60.00 on this one? I don't think so. You do get a lot of quality eye shadows for the price. There are twenty eye shadows in this palette, so that breaks down to $3.00 per eye shadow plus a nice brush! When you compare that to $20.00 for a Chanel eye shadow and a crappy brush, $60.00 starts to sound real good for this one!This palette is good for the makeup junkies/artists or as beauty guru/YouTuber Sonia Castaneda puts it "us half drag queens!" Which is why Vice just fed right into my makeup vice!
Are you a fan of Urban Decay? Any other brand makeup eye shadow palettes that you recommend to give a try?